McCain Foods’ new mobile AR game lets you win swag, coupons and a contest

If you’ve ever wanted to try your hand at growing your own potato farm, McCain Foods has got you covered… sort of.

The Canadian frozen food company has launched ‘Farms of the Future,’ a new mobile augmented reality (AR) game. Played for free within mobile browsers, the game is intended to teach players about regenerative agriculture practices.

To play, visit the game’s official website and give permission for your camera to be used. From there, you’ll manage your own farm, with the game encouraging you to tap different parts of your AR farm to plant and tend to as many potatoes as possible within each level’s time limit. You can also unlock upgrades like biodiversity, crop diversity, livestock and technology.

Alongside this core gameplay loop, a farm guide named Vera and AI-powered mascot named Wormy can help lead players along, the latter of whom can answer questions about regenerative farming practices.

All in all, it’s a pretty in-depth “game” from a Canadian food company, especially compared to the likes of that NoFrills endless runner a few years back. You also have the chance to win McCain coupons, swag like bucket hats and glasses made from upcycled and recycled materials and even a farm-themed trip. You’ll need to rack up consecutive high scores to win the more valuable prizes — more information can be found in the contest’s official terms.

Header image credit: McCain